At some point you have to determine What is Your Niche Market in Respects to Your Business and how will that help your content become unique and different from all the rest of the people who share the same interest.
It is my opinion that at some point in our blogging career we will have to settle down on some kind of niche market so people will know what you are really all about! Right?
So when you’re thinking about what is a niche market do so intentionally so you can make that important decision for your business.
How I Describe What a Niche Market is…
So what is a Niche Market if we are talking about our online business anyway. Well let’s look at what Wikipedia has to say and then we will go from there and define it more.
A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment. For example, sports channels like STAR Sports, ESPN, STAR Cricket, and Fox Sports target a niche of sports enthusiasts.
Every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches, for example, Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche while at the same time having separate machines with one of these functions for big businesses. https://en.wikipedia.org/wiki/Niche_market
Now I understand that this can be a little confusing so let me simplyfy this just a little bit. Not that this wiki article does not go into detail further into the article and you should take time to read it but I like things simple.
Picking Your Niche Market for Your Business
Like I said earlier at some point you will want to focus in on exactly what your really good at in your niche like you were using an x-ray machine.
Let’s say your into internet marketing as a business, what is a niche you could pick out of that big market?
Determining what is a niche is a big deal for your brand and if you pick a good one in your area of interest it could be the best move you ever made.
Some people have asked, do you have to do this to make money online?
Well, my answer would be no but there could be a possibility that you could make more money if people saw you as the expert in the same area they are also interested in.
I hope you find your niche and decide to share that with the world. As usual everyone is always happier when they are doing what they love and making a difference through the whole process.